JW Marketing
Marketing built by doing it
I help small businesses and nonprofits with email marketing, campaign strategy, and marketing analysis.
What I do
Email Marketing
I like thinking about the whole email, not just how it looks. Who’s getting it? Why are they getting it? What should they do next? I work through the strategy, copy, design, segmentation, and automation to make sure everything has a reason for being there.
Marketing Analysis
I like pulling marketing apart to figure out why it works. I’ll look at a website, email, ad, or campaign and start asking questions. what are they trying to do? What’s working? What’s confusing? What would I change? A lot of the time, that’s where I end up learning the most.
Campaign Strategy
I usually don’t want to jump straight into making ads or coming up with campaign ideas. I like starting with the business, the audience, and what competitors are doing first. Then I can use what I find to figure out the message, the idea behind the campaign, and where it actually makes sense to show up.
My Work
A few of the projects and marketing breakdowns I’ve been working on.
JWS 01
A mock launch email for a fictional sneaker brand. I built the strategy, copy, and design around introducing the product and giving the whole email one consistent direction from top to bottom.
Roamly – Santorini
A mock travel email built around a Santorini getaway. I focused on making each section flow into the next while keeping the destination and experience at the center of the email.
About Me
I’m pretty early in my marketing career, and I’ve gotten to the point where I don’t want to keep learning by only making projects for myself.
That’s really why I started JW Marketing. I’ve been building my skills in email marketing, campaign strategy, and marketing analysis, but now I want to take what I’ve been learning and actually use it to help real businesses and nonprofits.
I’m not here pretending I’ve been doing this for 10 years or that I have all the answers. I’m looking for opportunities to work on real marketing, keep getting better at it, and hopefully make something genuinely useful for the people who give me that opportunity.
So if you’ve got an email, campaign, event, idea, or really anything marketing related that you haven’t had the time to work on, I’d love to hear about it.
Let’s Talk
If you’ve got something marketing related you think I could help with, or you just want to talk through an idea, feel free to reach out.
JW Marketing 